So by now, we’re sure you know the power of social media. With Facebook, Twitter and Instagram now core elements of social strategy for thousands of businesses – whatever the size. It’s a great way to shout your message to the world, and to let your customers know exactly what you’re offering to them.
However, once you’ve worked out what you want to say, when do you say it? Timing, like with anything else in marketing, is key to a fantastic social strategy. With a series of studies taking place on this exact question, there’s some consensus from the folks at the following outlets including QuickSprout, SurePayroll, The Huffington Post, Buffer, TrackMaven, Fast Company, and KISSmetrics.
This blog post is perfect for you to build on, using your own data and your research from your personal profiles, the perfect social strategy for 2016.
Optimal Post Times for Facebook
Facebook’s multi-device browsing, in multiple places including at work, makes it quite difficult to presume exactly when you should post what you want your audience to see.
All of the research points to the fact that the best time to post on Facebook is at 3pm on a Wednesday. Following this, weekend times are 12-1pm and Thursday and Friday afternoons before 4pm.
Optimal Post Times for Twitter
In much the same way as Facebook, Twitter is also multi device and multifunctional. It’s quick nature allows users to spend short amounts of time throughout the day using the platform – so how do you know when your audience will be there?
It’s quite simple – all of the research points to weekdays between 12-3pm, and then 5pm. For the optimal posting days, this depends of the goal of your Twitter posts. If you’re working in a B2B organisations then the natural time is Monday – Friday, whereas those aiming to the B2C markets are again Wednesdays and weekends.
Optimal Times for LinkedIn
LinkedIn is a little more clear-cut. The platform is used by professionals, and tend to use these during the working week, the working hours and just before the work day starts.
This means that the best times to post on LinkedIn is the middle of the week from 5-6pm or 7.30-8.30am. For a friendlier hour post, another successful time is between 10-11am on a Tuesday. Tuesdays generally see more clicks and shares, so if engagement is the goal it might mean Tuesday is key.
Optimal post times on Instagram
Instagram is primarily used on mobile devices and users of this tend to use the network consistently throughout the day – though there is a small spike in an engagement with content out of work hours rather than during the work day.
Therefore, the best times to post images on Instagram are pretty much any time apart from between 3 and 4pm. For videos, it’s slightly clearer with videos performing best any night of the week as long as it’s after 9pm. Some businesses have also seen higher engagement rates from posts posted at 2am! With Instagram, the key really is experimentation.
Of course, we don’t recommend only posting at these above times, but do indeed recommend that you experiment with them and use the analysis of your pages to find your own optimal time frames for those posts that you’ve lovingly created.