Meerkat vs. Periscope – opening up the world of Social livestreaming

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With the March launch of Meerkat and Periscope, Livestreaming became important and popular. Since then, they have been fighting against one another to become the leader in the social livestreaming market. Meerkat began as the stronger force, beginning the race, but Periscope soon capitalised on its relationship with Twitter and … Read More


How can I segment my social media audience?

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Marketing works with segmentation – it’s not a new concept. Marketers often segment their audiences when sending emails, creating pricing models and when it comes to understanding buying behaviours – but often they ignore the practice when it comes to social media, even though it can be extremely useful for … Read More


Where is my audience hiding?

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How can you find your target demographic on social media? Your audience is on social media. There’s almost no doubt about it. But where are they? With the hundreds of unique channels available, each catering for a unique demographic, it can be difficult to find exactly where your target audience … Read More


8 Steps on how to build a basic social media marketing strategy for 2015

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It’s January 2015 already – just where did that last 12 months go? We hope that your business has enjoyed great success in 2014 and you’re looking to grow furthermore into the following year. Here at Social Heroes, we build integrated marketing plans for a number of our clients up … Read More


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