Meerkat vs. Periscope – opening up the world of Social livestreaming

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With the March launch of Meerkat and Periscope, Livestreaming became important and popular. Since then, they have been fighting against one another to become the leader in the social livestreaming market. Meerkat began as the stronger force, beginning the race, but Periscope soon capitalised on its relationship with Twitter and … Read More


Where is my audience hiding?

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How can you find your target demographic on social media? Your audience is on social media. There’s almost no doubt about it. But where are they? With the hundreds of unique channels available, each catering for a unique demographic, it can be difficult to find exactly where your target audience … Read More


How to create shareable Facebook posts

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There’s nothing like posting something and watching the likes and shares rocket. It’s the whole reason that businesses post on Facebook – to try and get their business seen by as many people as possible. People generally share content that stirs up an emotion: content that makes them laugh, content … Read More


Is your business Facebook page set up for success?

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Currently, Facebook has over 1.39 billion active users, per month, across the globe. This statistic ensures that Facebook is one of the best places to find new leads and develop communities for your brand. Whilst there are a wide range of online marketing techniques and platforms available to businesses – … Read More


How can I digitally market my Isle of Wight business?

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The Isle of Wight, despite being only 380 km2, is the second most populous English Island. Separated from our mainland friends by the Solent – we Isle of Wight businesses have a smaller domestic market than most, but that doesn’t mean that we are restricted and it doesn’t mean that, … Read More


How can you use Periscope to build your online community?

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What is Periscope? In late March, Twitter introduced its new live-streaming video app which allows you to watch and broadcast live video from your mobile phone. The capabilities are endless – meaning that you can switch between watching your friend’s baby take those daunting first steps from miles away, to … Read More


How can your business make the most out of Instagram?

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“This app is going to change everything!” We’ve heard it all before. In fact, we hear it almost every week. But often it’s not true. Thousands of new apps are released each day and the truth is that most of them don’t ever reach success, or if they do, they … Read More


How can Facebook Advertising help your business?

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Do you want to give your business the potential to reach over a billion users across the globe, complete with the capability to target your exact demographic and the ability to directly communicate with your customers? If so, it may be time to expand your marketing efforts to include Facebook advertising. … Read More


Marketing your Hotel or Attraction online

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The Isle of Wight is coined as the UK’s premier Holiday Island, and with its natural beauty, sites of national heritage and range of attractions – it’s easy to see why the Island a tourism hotspot. For those that own a business which is dependent on tourists, whether you’re a … Read More


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