Learn from their social media mistakes

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High profile Twitter mistakes by two big brands that small businesses can learn from By now, the benefits that social media can have on your business has been well documented. It offers a platform for you to show your expertise, personality and speciality to an almost unlimited audience of people … Read More


How can you use Periscope to build your online community?

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What is Periscope? In late March, Twitter introduced its new live-streaming video app which allows you to watch and broadcast live video from your mobile phone. The capabilities are endless – meaning that you can switch between watching your friend’s baby take those daunting first steps from miles away, to … Read More


How can your business make the most out of Instagram?

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“This app is going to change everything!” We’ve heard it all before. In fact, we hear it almost every week. But often it’s not true. Thousands of new apps are released each day and the truth is that most of them don’t ever reach success, or if they do, they … Read More


Marketing your Hotel or Attraction online

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The Isle of Wight is coined as the UK’s premier Holiday Island, and with its natural beauty, sites of national heritage and range of attractions – it’s easy to see why the Island a tourism hotspot. For those that own a business which is dependent on tourists, whether you’re a … Read More


How does Facebook’s latest ad update affect your business?

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A Facebook update has changed the way that you advertise your business Facebook has made some changes to their advertising system that will likely affect the way that you advertise your business. During March 2014, the platform introduced a new campaign structure specifically designed to help businesses more easily organise, … Read More


What are the benefits in blogging for business?

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I’m going to tell you something you’ve inevitably heard before: content is king. Whilst clear that the phrase is overused and quickly becoming a cliché, it’s still the honest truth. Companies that provide regular, interesting content have better online results than those who do not, and in today’s world – … Read More


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