Instagram is a new giant in the social media scene, and your business can’t afford to ignore it as part of the social media strategy. Instagram now has 400 million users posting over 80 million posts a day – isn’t it time your business got involved?
When it comes to a great Instagram strategy, you need to ensure that your profile is set up correctly before anything else. Here are Social Heroes, we work with Instagram profiles from businesses in a range of industries – and we’ve worked out the key to success.
- Relevant and recognisable profile
As much as it’s important that you stand out as a unique business online, and really make an impact, but be careful not to make that statement with your username. Your username needs to be relevant and recognisable, so that your customers who want to be your Instagram fans can find and follow you straight away. Ideally, it should be the name of your business or your product – but if that’s already taken, then a small variation should do.
You can add to this by filling out your business name in the ‘name’ section of the profile – which will help you show up in searches. Finally, ensure that your profile picture is your brand logo or other relevant image to help point searches in the right direction.
- Let your bio do the talking
You get a small space at the head of your profile to be able to make your brand stand out and to give them a reason to follow you. That’s a 150 maximum character first impression and personality snapshot – so make it exciting, interesting, on brand and informative where you can. It’s also a good idea to outline any key brand hashtags that you’d like your customers to be using when creating their own content surrounding your brand, so that you can keep an eye on these in one easy stream.
- Make sure your audience can find you
One of the biggest mistakes most businesses make is having the wrong privacy settings. When you set up your account, by default it should be on public. However, it’s worth checking. There’s no point creating a fantastic Instagram strategy if there’s no one around to see it!
- Then, make sure they can find your business’ website too
The best social strategies inevitably end up pointing the right customers to purchase the right products. Directing customers back to relevant sections of your website from your Instagram profile, be it to your product pages, your special offers or your featured products, is likely to make the most engaged followers of your profile find their way to your products too – which can only be a good thing for business.
Once you’ve done all of the above, then your Instagram profile is set up and it’s ready to go. You can then start to experiment with the images that you post, build a following and start to really show off your brand’s personality underneath some stylish filters.