What is SEO?
SEO (Search Engine Optimisation, sometimes spelt ‘Optimization’) is one of the key components enabling your customers to be able to find your business when searching for your services on search engines organically. Having great levels of search engine optimisation ensures that your business is best placed for your customers to find you. They do this by searching for particular phrases and keywords, relevant to your brand. SEO is often known as your businesses ‘organic’ way of climbing up the search engine rankings.
Social Heroes’ search engine optimisation services are designed to increase visibility within the “organic” search results to deliver high quality, targeted traffic to your website.
When it comes to making an impact online, yourGoogle ranking holds the key. With hundreds and thousands of factors that can make a difference to where your website falls in those rankings, you might need an expert to help you climb those pages and secure your high position. We can help you with the look of your website, but also with the workings too.
Here at Social Heroes, we can work in the following ways to really help you build your on and off page SEO:
Mobile Optimised pages
For the first time, mobile traffic is beating desktop. A mobile optimised site is not only essential for you to capture those customers, but is actually incredibly important for your SEO. We’ll create a perfectly optimised website for you that will work on mobiles and tablets too, and Google will thank us for it.
Creating High Quality Content
Blogs, web pages, white papers and even social posts all go a long way to effecting your SEO. High quality content immediately signals to Google that your site is worth paying attention to. We can create regular, usable content for your website and share these across all of your social platforms, too.
When writing the high quality content, we’ll be focusing on keywords. Long-tail keywords and short-tail keywords that will signal to Google and to anyone searching those keywords that you’re the place to visit for the answers. We can discuss these keywords with you before embarking on your SEO project, and will make sure that these are highly relevant to your brand and your business.
Not only will we be able to secure back-links for you, signalling to Google that your content is not only relevant but respected because it’s shown on another website, too – we focus on high quality back links. That means we won’t be spam posting your web page in comment sections as many SEO practitioners do,but we will actively build your online reputation by working with a number of relevant and respected affiliates that are perfect for your brand.
We’ll regularly crawl your page using our specialist software for any errors which might lead to your website slowing down and may affect your SEO. If there are any errors, our reports will find them and we’ll be able to fix them before they can cause an impact.
When it comes to letting Google know what’s what, H tags are key. These tags let Google know exactly what they’re looking at, and we’ll make sure these are all correct for you.
Image Alt/Title tags
People often forget that images can help with SEO too. Making sure we add relevant image/alt tags to your images will help search engines scan these images and understand them. We’ll make sure your images are sending the right messages to the search engines.
Search engines use your meta title and description to provide a brief summary of your content. Make sure it says what you want!
There are always new ways to increase the SEO on your page, and we’re always learning and keeping on top of them. With every algorithm change, and every update, we’ll be there to ensure that your website doesn’t ever get left behind.
Introducing Reverse SEO
Essentially, reverse SEO is used by businesses who may have received negative reviews or press and would like to remove them from being found by search engines. At Social Heroes, we train and consult with businesses on how to turn a negative review into a positive one through effective social media management. Nine times out of ten, this nips the problem in the bud, but sometimes this just isn’t enough. Reverse SEO, when done effectively can remove links and pages from search engine results, giving your business a better chance of gaining more customers.
Get in touch
We love talking, listening and helping.