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How do I get more likes and followers on social media?

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Of all of the questions we get asked about our social media management services, this one is perhaps the most common: how do I get more likes and followers on social media?

Businesses all over the country and the world are now understanding more than ever just how key social media really is to generating leads online – and once they start getting some through, all they want to do is see more and more. The best way to make sure that you have a consistently high reach and that all of your posts have the opportunity to

create a strategy that plenty of your potential customers will engage with every day.

So how do you get more likes and followers on social media? We’ve given you just a few ideas below.

1. First, you’ve got to be in it to win it.
Make sure your social pages are set up properly – with full ‘About Me’ sections, profile images, services, milestones and posts. Spend more time creating and curating content for platforms where you know your audiences are most likely to be – and focus on making those pages as informational, brand-related and full of personality as you possibly can. A complete profile will generate more interest, showcase your brand and really show people why you’re worth clicking that ‘follow’ button.

  1. Help people find your social pages
    Link to your social pages from your website, your email campaigns, your leaflets, your business cards, your personal social media profiles – get your brand’s social pages out there so that people can be prompted to find you and engage with you on social every single time they engage with your brand. There are plenty of integration buttons that you can easily add to the bottom of your website or your email campaigns, that make adding social media sites to your online communications is now easier than ever – and a surefire way to get more followers.
  2. Make sure your content is shareable.
    You’ve probably heard the adage, ‘share and share alike’, and it rings true here. Add social sharing links and buttons to your website’s content, especially your blog, to help increase your follower count. Letting your customers share your content through their own social pages, hopefully with an integrated link back to your own feeds, is a great way to promote conversation on your own social pages and to demonstrate your brand as a knowledgeable thought leader within the industry that you’re in – which is instantly attractive to users and is likely to help your follower rates climb as your potential customers look to you for more information about the things that they like or are interested in.
  3. Don’t be afraid to experiment with post types.
    Once your set-up is complete, you can start to look to your own social media strategy – developing the right kind of content for your audience. This is the only real way to ensure that your follower rates climb, without the assistance of paid averts, and so it’s something that you need to get right. With the detailed analytics available on the social media platforms, you are able to analyse all posts to see exactly what works and what doesn’t. Don’t be afraid to experiment with links, photos, videos, GIFs and more – scratch the post types that don’t work and really focus on the ones that do, taking extra care to ensure that they don’t get overused, leading to follower fatigue.
  4. Keep those conversations going!
    So many businesses forget that social is a two way conversation. It’s not designed to simply push your brand message onto your audience – and companies that do this aren’t really seeing the real benefit of the platforms. Social media is about open and honest communication with your potential customers, and that means that you’ve got to interact with them. Set up brand keywords and make sure you’re keeping an eye on your notifications – respond to all customers that speak with you, and reach out to customers talking about things that are relevant to your brand, too, to try and strike up a conversation that hopefully makes them remember you long after the conversation is over. Interacting with customers in honest conversations is a great way to generate a higher follower rate, and also to really show off your brand’s personality.
  5. Get in touch with influencers
    In your industry, you’re bound to have influential people that have their own social media accounts – generally with a large following that’s likely to be closely related with your brand and therefore is probably full of potential customers. Spend some time outlining these influencers and create a targeted list to have conversations with over the next few months. Don’t bombard them, but instead start to interact with and respond to their posts, tag them in posts that you think that they will find relevant, and make sure to have a conversation with them if the opportunity arises. Some of the best brands on social media are making use of influencers, and we’d thoroughly recommend that you do the same.
  6. Struggling? Hire someone who knows what they’re doing.
    Social media is tricky – there’s no two ways about it. All of the different platforms, technicalities, cultures and conducts means that for a new business or an older business struggling to move forward on social media it can be incredibly difficult to know where to start. That’s where Social Heroes can help – whether you need a health check and a strategy conversation around your current social pages, or you need social pages setting up from scratch, we can help. We have a full range of social media management services that are designed to help businesses exactly like yours increase their follower counts and get leads from their social pages.
Follow Shauna Madden:

Shauna is the Head of Content for Social Heroes. She has spent several years spearheading PR campaigns for giant companies in the North of the UK with incredible results.

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