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Facebook vs. Twitter: Social Media Strategy Differences

Facebook vs. Twitter: Social Media Strategy Differences

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By their very nature, Twitter and Facebook are vastly different. That means that your social strategy needs to adjust to work for each platform. Find out all you need to know about Facebook Vs. Twitter below:

Facebook Vs. Twitter: Telling your story

First thing is first, social media is your space to tell your audience the interesting and exciting things that your business has to offer. Telling your story on Facebook is completely different to telling your story on Twitter. Facebook’s near unlimited character updates ensure that it’s far more effective for storytelling type content, and from a sales point of view, it’s a perfect channel for long conversations.

Twitter, however, is good for short bursts of information. Twitter is a social media channel which helps you to tap into the here and the now. It’s the fastest way to spread the word about anything that’s taking place, and a great place to direct the audience to other sites rather than on focusing on communication directly within the platform itself, because of its 140 character limit. Therefore, Twitter is a great place to share third party content using hashtags – helping your audience engage with a stream of relevant information which will inevitably include third party content.

Facebook Vs. Twitter: Telling it in real-time

Do you want to create content that people can follow, or that people can go back to time and time again? There’s a weigh-up between the importance of real-time content and timeliness between the two social media channels. Twitter is considered more like a news outlet, due to the real time aspects of the platform. For businesses who want to engage with live events, TV programmes or news then Twitter is perhaps the best way to do this – and to capture a relevant audience at the time. However, Facebook is the place for content that can stand the test of time, and host conversations with a longer lifespan.

Facebook Vs. Twitter: Targeting your audience

Facebook is for friends, and Twitter is for strangers. Facebook is usually full of people that you know in real life, or have met previously, whereas on Twitter it’s not completely out of the ordinary to connect with complete strangers on a daily basis. Twitter is less about real life friendships, rather than real life ones. This means that Twitter is usually a better platform on which to build influencer relationships than Facebook is.

Facebook Vs. Twitter: Picking the peak posting times

When you are considering building your social media strategy, you need to know which times and days are best for your posts. Different target audiences engage at different times, and therefore you need to adjust your posts on different platforms to meet these engagement levels. There’s little point working blindly – use Facebook Insights and Twitter Analytics to see at which times which posts are the most successful, and then build on these. Optimal posting times are essential to a strong social media strategy, and will become key to a successful social presence.
If you need some help with your Social Media Management, Social Heroes are offering a FREE TRIAL of our expert Social Media Services. Visit our website, or contact us for more information.

Follow Shauna Madden:

Shauna is the Head of Content for Social Heroes. She has spent several years spearheading PR campaigns for giant companies in the North of the UK with incredible results.