How to create shareable Facebook posts

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There’s nothing like posting something and watching the likes and shares rocket. It’s the whole reason that businesses post on Facebook – to try and get their business seen by as many people as possible. People generally share content that stirs up an emotion: content that makes them laugh, content … Read More

Is your business Facebook page set up for success?

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Currently, Facebook has over 1.39 billion active users, per month, across the globe. This statistic ensures that Facebook is one of the best places to find new leads and develop communities for your brand. Whilst there are a wide range of online marketing techniques and platforms available to businesses – … Read More

Learn from their social media mistakes

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High profile Twitter mistakes by two big brands that small businesses can learn from By now, the benefits that social media can have on your business has been well documented. It offers a platform for you to show your expertise, personality and speciality to an almost unlimited audience of people … Read More

How can you use Periscope to build your online community?

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What is Periscope? In late March, Twitter introduced its new live-streaming video app which allows you to watch and broadcast live video from your mobile phone. The capabilities are endless – meaning that you can switch between watching your friend’s baby take those daunting first steps from miles away, to … Read More

How can your business make the most out of Instagram?

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“This app is going to change everything!” We’ve heard it all before. In fact, we hear it almost every week. But often it’s not true. Thousands of new apps are released each day and the truth is that most of them don’t ever reach success, or if they do, they … Read More

How can Facebook Advertising help your business?

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Do you want to give your business the potential to reach over a billion users across the globe, complete with the capability to target your exact demographic and the ability to directly communicate with your customers? If so, it may be time to expand your marketing efforts to include Facebook advertising. … Read More

Measuring your Metrics – The Value of your Social Media Marketing

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How do you measure the value of social media marketing? John Wanamaker, a department-store magnate in the late 19th century, once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s an age-old problem that is shared by marketers across … Read More

How does Facebook’s latest ad update affect your business?

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A Facebook update has changed the way that you advertise your business Facebook has made some changes to their advertising system that will likely affect the way that you advertise your business. During March 2014, the platform introduced a new campaign structure specifically designed to help businesses more easily organise, … Read More

8 Steps on how to build a basic social media marketing strategy for 2015

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It’s January 2015 already – just where did that last 12 months go? We hope that your business has enjoyed great success in 2014 and you’re looking to grow furthermore into the following year. Here at Social Heroes, we build integrated marketing plans for a number of our clients up … Read More

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