Twitter Hearts You

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Jumping on the social bandwagon, Twitter has recently made a drastic change to the way that it has always worked – with the implementation of the new ‘like’ button, in the shape of a heart. In the same vein as Facebook and Instagram, the microblogging site wanted a symbol that … Read More

Facebook to offer ‘Live’streaming

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It’s just an average Thursday, and yet there has been another industry game changer in the world of social media. We recently wrote about Meerkat and Periscope, and how they have changed the dynamics of social media by opening up the world of Livestreaming, but little did we know that … Read More

Meerkat vs. Periscope – opening up the world of Social livestreaming

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With the March launch of Meerkat and Periscope, Livestreaming became important and popular. Since then, they have been fighting against one another to become the leader in the social livestreaming market. Meerkat began as the stronger force, beginning the race, but Periscope soon capitalised on its relationship with Twitter and … Read More

How to make the most out of your Facebook adverts – without spending more.

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Have you heard? Facebook advertising is quickly becoming the cheapest and most effective way to advertise your business online. However, how cheap is cheap? How do you get the best results on Facebook without spending an arm and a leg on the advertising? Here’s how to make the most out … Read More

How can I segment my social media audience?

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Marketing works with segmentation – it’s not a new concept. Marketers often segment their audiences when sending emails, creating pricing models and when it comes to understanding buying behaviours – but often they ignore the practice when it comes to social media, even though it can be extremely useful for … Read More

What are the Benefits of Social Media for B2B Marketers?

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If you’re a business looking to market to other businesses then social media is quickly becoming one of the best ways to do so. Traditionally, social media has been ignored in the B2B marketing mix – but as the platforms evolve, so does an understanding about their strengths. For B2B … Read More

Where is my audience hiding?

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How can you find your target demographic on social media? Your audience is on social media. There’s almost no doubt about it. But where are they? With the hundreds of unique channels available, each catering for a unique demographic, it can be difficult to find exactly where your target audience … Read More

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