Wondering how to write engaging email marketing? Here are FIVE effective ways…

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By Sean Lewery ‘Email is dead’ is yet another myth that many people hold to be true. Many companies still view email as that thing that they have that they never really use other than to delete reams of awful competitor emails that got past your spam folder. However, to … Read More

How can I segment my social media audience?

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Marketing works with segmentation – it’s not a new concept. Marketers often segment their audiences when sending emails, creating pricing models and when it comes to understanding buying behaviours – but often they ignore the practice when it comes to social media, even though it can be extremely useful for … Read More

How can I digitally market my Isle of Wight business?

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The Isle of Wight, despite being only 380 km2, is the second most populous English Island. Separated from our mainland friends by the Solent – we Isle of Wight businesses have a smaller domestic market than most, but that doesn’t mean that we are restricted and it doesn’t mean that, … Read More

Marketing your Hotel or Attraction online

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The Isle of Wight is coined as the UK’s premier Holiday Island, and with its natural beauty, sites of national heritage and range of attractions – it’s easy to see why the Island a tourism hotspot. For those that own a business which is dependent on tourists, whether you’re a … Read More

Web design trends for 2015

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With each year, web design develops new trends. Dizzy with the prospect of the unrestricted capabilities of the internet, web designers are always trying to push the current limits, break the mould and turn websites from communication tools into pieces of artwork, too. This article will discuss some of the … Read More

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