What is an NPS? The Net Promoter Score is a measure of customer loyalty now being used by many brands, especially those working in B2B, and is based on a single question: How likely is it that you’ll recommend this product to a friend or colleague? The response options range … Read More
You’ve probably heard the words user-generated content a lot over the past few months if you follow any marketing companies on Facebook, or regularly keep up to date with social news. The new initiative for brands is to get users to generate their own content that brands can then use … Read More
Recent digital marketing research from Econsultancy and Oracle has found that 77% of companies are planning to increase their budget for content marketing during this year. So where are they spending their money? Authentic Marketing is Key We’re not sure that content that wasn’t genuine has ever stood a chance … Read More
Unless you’ve been living under a rock, in a remote forest, or entirely off the grid for the past month – it’s likely you’ve at least heard a little bit about the mobile game phenomenon that’s been taking the world by storm: Pokémon Go. It is now the biggest game … Read More
Anyone using Google AdWords ultimately has one goal from their ads – whatever their campaign – and that goal is clicks. More relevant clicks, more timely clicks and more converting clicks. Most of the clients that we work with that have been running their own campaigns come to us to … Read More
When it comes to advertising on social media, you probably know already how effective it can be for businesses – and you probably know several, including potential competitors, that are making the most of it. However, for many, they don’t have any training or real idea of where to start. … Read More
When it comes to email marketing, how do you know what you need to be tracking? We often find that people often spend a long time working on an attractive HTML template for their emails, spend forever building their lists and segmenting them, take an age to write perfect content … Read More
Competition in Digital Marketing is through the roof – and it’s getting harder and harder to stand out from the crowd and reach your customers. There’s a shift in how consumers are behaving, and more now than ever tailored and personalised content is the key to capturing attentions. For some … Read More
When it comes to an email campaign, there should be no accidents. If you’re wanting to utilise all that email has to offer, you should be optimising your campaigns to include re-targeting methods too – including the abandoned cart email series. Here, we’ll talk about the traditional ‘abandon cart’ emails, … Read More
Every year here in Social Heroes HQ, we sit and discuss the biggest marketing trends for Digital Marketing over the current year – and we make sure that we’ve got them firmly on our radar to make the most out of them for our clients. This year has been no … Read More
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