How can I segment my social media audience?

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Marketing works with segmentation – it’s not a new concept. Marketers often segment their audiences when sending emails, creating pricing models and when it comes to understanding buying behaviours – but often they ignore the practice when it comes to social media, even though it can be extremely useful for … Read More

What are the Benefits of Social Media for B2B Marketers?

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If you’re a business looking to market to other businesses then social media is quickly becoming one of the best ways to do so. Traditionally, social media has been ignored in the B2B marketing mix – but as the platforms evolve, so does an understanding about their strengths. For B2B … Read More

Where is my audience hiding?

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How can you find your target demographic on social media? Your audience is on social media. There’s almost no doubt about it. But where are they? With the hundreds of unique channels available, each catering for a unique demographic, it can be difficult to find exactly where your target audience … Read More

How to create shareable Facebook posts

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There’s nothing like posting something and watching the likes and shares rocket. It’s the whole reason that businesses post on Facebook – to try and get their business seen by as many people as possible. People generally share content that stirs up an emotion: content that makes them laugh, content … Read More

Is your business Facebook page set up for success?

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Currently, Facebook has over 1.39 billion active users, per month, across the globe. This statistic ensures that Facebook is one of the best places to find new leads and develop communities for your brand. Whilst there are a wide range of online marketing techniques and platforms available to businesses – … Read More

How can I digitally market my Isle of Wight business?

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The Isle of Wight, despite being only 380 km2, is the second most populous English Island. Separated from our mainland friends by the Solent – we Isle of Wight businesses have a smaller domestic market than most, but that doesn’t mean that we are restricted and it doesn’t mean that, … Read More

Learn from their social media mistakes

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High profile Twitter mistakes by two big brands that small businesses can learn from By now, the benefits that social media can have on your business has been well documented. It offers a platform for you to show your expertise, personality and speciality to an almost unlimited audience of people … Read More

How can you use Periscope to build your online community?

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What is Periscope? In late March, Twitter introduced its new live-streaming video app which allows you to watch and broadcast live video from your mobile phone. The capabilities are endless – meaning that you can switch between watching your friend’s baby take those daunting first steps from miles away, to … Read More

How can your business make the most out of Instagram?

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“This app is going to change everything!” We’ve heard it all before. In fact, we hear it almost every week. But often it’s not true. Thousands of new apps are released each day and the truth is that most of them don’t ever reach success, or if they do, they … Read More

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