Meerkat vs. Periscope – opening up the world of Social livestreaming

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With the March launch of Meerkat and Periscope, Livestreaming became important and popular. Since then, they have been fighting against one another to become the leader in the social livestreaming market. Meerkat began as the stronger force, beginning the race, but Periscope soon capitalised on its relationship with Twitter and … Read More

How to make the most out of your Facebook adverts – without spending more.

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Have you heard? Facebook advertising is quickly becoming the cheapest and most effective way to advertise your business online. However, how cheap is cheap? How do you get the best results on Facebook without spending an arm and a leg on the advertising? Here’s how to make the most out … Read More

How can I segment my social media audience?

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Marketing works with segmentation – it’s not a new concept. Marketers often segment their audiences when sending emails, creating pricing models and when it comes to understanding buying behaviours – but often they ignore the practice when it comes to social media, even though it can be extremely useful for … Read More

What are the Benefits of Social Media for B2B Marketers?

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If you’re a business looking to market to other businesses then social media is quickly becoming one of the best ways to do so. Traditionally, social media has been ignored in the B2B marketing mix – but as the platforms evolve, so does an understanding about their strengths. For B2B … Read More

Where is my audience hiding?

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How can you find your target demographic on social media? Your audience is on social media. There’s almost no doubt about it. But where are they? With the hundreds of unique channels available, each catering for a unique demographic, it can be difficult to find exactly where your target audience … Read More

How to create shareable Facebook posts

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There’s nothing like posting something and watching the likes and shares rocket. It’s the whole reason that businesses post on Facebook – to try and get their business seen by as many people as possible. People generally share content that stirs up an emotion: content that makes them laugh, content … Read More

Is your business Facebook page set up for success?

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Currently, Facebook has over 1.39 billion active users, per month, across the globe. This statistic ensures that Facebook is one of the best places to find new leads and develop communities for your brand. Whilst there are a wide range of online marketing techniques and platforms available to businesses – … Read More

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